Early Detection Awareness Campaign
Bayer AG
This series of posters was created as part of a preventative health awareness campaign for Bayer. The brief was to develop a clear and approachable visual campaign encouraging people to take routine health checks seriously, focusing on early detection of conditions such as cardiovascular disease, diabetes, high blood pressure, and cholesterol.
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The designs needed to work effectively in both physical healthcare environments and digital formats, including clinic posters, social media, and public health messaging. Using simple flat illustrations, bold gradients, and clear typographic hierarchy, the campaign aims to communicate important health information in a friendly and accessible way while maintaining a strong pharmaceutical brand presence.
