WILLIAM NIGHTINGALE

In 2022 the Brighton i360 would no longer have the sponsorship of British Airways and would relaunch as it's own singular entity. This meant the brand wanted a newer and fresher take on their look and feel.

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What was developed was a simpler and softer approach to the company, using the i360's shape for it's main logo and a simplistic but bold aesthetic it could attach to a new suite of collateral.