WILLIAM NIGHTINGALE

Inspiring Travel is part of the wider ITC Travel Group, which incorporates a range of specialist travel brands, selling a diverse portfolio of holidays and tours. Between us, we send clients across the world for an array of travel experiences, from off-the-beaten-track adventures to ultra-luxurious escapes.

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The client required  new branding for this section of ITC, they wanted to something that encompassed what they represent and that stood out clearly from their other sub-brands. With this in mind I experimented with two tone iconography and explorative connotational shapes.

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I was also tasked with making a simple script come to life by sourcing and editing clips for a promotional video to help convey exactly what Inspiring Travel represents to potential new clients,